John Grinder says:

"In view of the deteriorating quality of the training on offer publicly, I am motivated to offer a mark of guaranteed quality for trainers who satisfy the concrete criteria implied in the above bullets (shown here below right).  The ITA  is a vehicle for offering to the public a trainer whose quality performance is certified by me as the co-creator of both classic Neuro-Linguistic Programming (NLP) and the New Code NLP along with Carmen Bostic St, Clair, co-developer of the New Code and Michael Carroll, our most competent and carefully selected colleague in this movement to quality differentiation in the field. The mark is the seal of the ITANLP. If you are thinking of taking an NLP training I urge you to look for seal "

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General Criteria for all levels:

1. To support other members where possible. If working in the same, or similar, markets to compete in a friendly way, not 'bad-mouthing' etc.
2. When teaching NLP, to make explicit the form process distinction.
3. The trainer will fully credit developers of patterns in all communication, both written & verbal.
4. The trainer will continually work to update his/her own skills.
5. Each trainer will present an outline of their Practitioner course to the ITA which includes the length of the course, the content and the target market.
6. Practitioner certificates will be signed by two ITA Trainers.
7. To use John Grinder, Carmen Bostic St Clair and Michael Carroll's names only in the manner detailed on this site.
8. Membership of the ITA is exclusive, and the brand is not to be used alongside other association logos.
9. ITA Trainers acknowledge and respect others' copyright, intellectual property and trademarks. This extends to the registration of web domains that closely represent other peoples names, businesses or intellectual property.

For further information go to www.itanlp.com

Mission:

The mission of the ITA is to continually improve the quality of NLP Training on offer to the NLP public by ensuring our member Trainers have themselves received the highest quality NLP Trainers Training and testing, and that member trainers are committed to continually develop and enhance their own NLP skills.

John Grinder, is keen to ensure his intentions when co-creating the field are maintained and the integrity of NLP is preserved for future NLP generations to build upon.

We are seeking:

• Trainers who are congruent with their message, and are competent in NLP intellectually and behaviourally
• Trainers who teach from a modelling perspective, and be competent at the different stages of the modelling process. Modelling is the core methodology of NLP.
• Trainers who test robustly for behavioural competencies in NLP patterning and recognise that behavioural competencies are of a higher importance than verbal adroitness in speaking about the patterns.
• Trainers who make explicit the distinctions between process and content models. To teach NLP from a process perspective
• Trainers who ensure certification at the different levels is a valuable experience for the candidate. There has been a tendency in the field to offer blanket certification schemes with no real testing. This is akin to buying a certificate.  The ITANLP is about offering valuable learning experiences.

The above sounds simple enough, to us at the ITA, but believe it or not most of the Trainers out there are not offering the even the minimum competencies expected from an ITA Trainer